Work sample
Additional Charges Project
In early 2024 I worked on a project with one of my product designers as a hands-on content designer. We designed a flow to help users understand they’d incurred additional charges on a recent carsharing trip, and to help the business, FREENOW recover this ‘debt’.
Where we started
The product manager and product designer came to me with a proposal for a flow to recover the debt associated with ‘Linked Fees’ - an internal term used to describe additional charges for services like carsharing, electric scooter hire or other ‘self-driven’ transport options. These charges are typically applied after an initial payment due to things like damage, speeding fines, or criminal activity. The business was losing around 200k annually due to non-payment of these fees. To the right, you’ll see the content originally proposed by the designer and product manager and my annotations on what needed to change.
What I changed
In collaboration with my product designer, we developed an updated flow and I rewrote the content to better guide the user through the process of paying these fees. At the time of writing, this improvement has been live for around 6 weeks, and we have seen around a 24% increase in users settling these ‘additional charges’.